Helping homebuyers live the dream

Greta Andrews-TaylorThe West Australian
The Atherton by Ross Squire Homes.
Camera IconThe Atherton by Ross Squire Homes. Credit: Supplied.

From the very beginning of his career journey, Wayne Beal wanted to work in sales.

At the tender age of 17 he landed two job interviews – one in sales at a furniture store, the other as a factory hand at Ross Squires Homes. Mr Beal got the job at the building company, still with his sights on sales, and did not look back.

That was in 1985 and today Mr Beal is a Sales and Design Consultant for Ross Squire Homes.

More than getting clients into physical homes, Mr Beal said the satisfaction he gained from helping them into the next chapter of their lives was what he loved most about his role.

“One of the key differences at Ross Squire Homes is our sales staff become your contract administrator, pre-start contact and selection advisor,” he said.

“Our customers who have built before enjoy this process as they have continuity and only one person to call – they are never lost in the system.”

Mr Beal’s role involves a multitude of responsibilities to ensure every client navigates the building process comfortably and with peace of mind.

“Investing in a new home is, for most people, their biggest purchase, and my role is to become an assistant buyer, iron out the hiccups and help them enjoy the process,” he said.

“I’ll often pop by and visit them years later in their new home and check with them what they might have done differently. I am quite envious of many of my customers when you see them living the dream. Many clients become friends.

“We are also seeing customers coming back for their second home, and some of the clients’ children are coming through.”

Reflecting on the current market for new homes, Mr Beal said Ross Squire Homes had managed demand well, despite the challenges facing builders across the board.

“We had, like other builders, an influx of orders last year thanks to the building grants,” he said.

“There are stories out there of three years for a new home due to the labour shortage, but we are not in the same situation. Our current average from deposit to keys is about 15 months.”

Considering the industry more broadly, Mr Beal said there had been great change during his time at Ross Squire Homes, noting the requirement for energy assessments, bushfire upgrades and extra layers of approvals.

“Homes are now built with so many more inclusions by way of extra insulation, more efficient glazing, orientation – the gap between then and now is enormous,” he said. “Consider a 2021 LandCruiser compared to a 1990 model.

“The biggest of the changes has to be the interest rates, though. If you are about my age you will remember paying around 17 per cent in the ‘90s. You can now lock in at around three per cent for the next few years.”

As far as the future went, Mr Beal said he expected Western Australia’s traditional reliance on brick and tile to begin to turn.

“I can see an upturn in framed housing as people are now looking for alternatives to brick and tile,” he said.

“The building times and thermal benefits of these sorts of builds are becoming well known now.”

It’s not all work for Mr Beal, who counts spending time with his wife and his children as his favourite thing to do.

“I am currently in my 16th year of playing soccer at the Kelmscott Roos masters team, and I have just finished coaching the under 16s at the Roos,” he said.

“I love growing veggies and tending my chooks – I think I’m a farmer in the city.”

CONTACT Ross Squire Homes, 9278 3400, www.rsh.com.au

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