Sell smart to get the most bang for your buck

Anthony MatteoThe West Australian
Selling is a process that takes time and if it’s done wrong or sold too quick, achieving the best price and getting the best result is difficult, according to Ray White South Perth Sales Associate Curtis Multari.
Camera IconSelling is a process that takes time and if it’s done wrong or sold too quick, achieving the best price and getting the best result is difficult, according to Ray White South Perth Sales Associate Curtis Multari. Credit: Paul Bradbury/Getty Images.

In what is regularly described as a booming market, one of the most important traits sellers need is patience, according to Ray White South Perth Sales Associate Curtis Multari.

“Selling is a process that takes time and if it’s done wrong or sold too quick, achieving the best price and getting the best result is difficult,” he said.

Echoing this was Realmark Coastal Sales Associate James Heerey.

“Being patient and ensuring you are not undersold is key, as agents need time to work the market to create the best outcome for the seller,” he said.

When it came to gaining maximum exposure, Mr Multari said using a local agent was one way to achieve a solid result.

“Local agents should have a strong database of buyers which they are already working with and can introduce to your property,” he said.

With so few properties for sale and high demand, Mr Heerey said it was also important to tackle the wider market and take advantage.

“Without marketing you have zero exposure, meaning few people actually see your property,” he said.

“We are currently in a market with low stock, rising prices and high demand from buyers – now is the best time for any homeowner to be selling.”

Mr Multari said marketing a property successfully created a fear of missing out amongst buyers.

“We would also recommend asking your agent for all marketing options, not just the online portals,” he said.

“It’s important to cover all mediums – online portals, newspaper, social media, buyer databases – so that when it comes time to make a decision on an offer, you and your agent both know you have done your very best to achieve the highest price possible.”

Along with a strong online presence, Mr Multari recommended sellers schedule four or more home opens, depending on the property and the agent’s recommendations.

“Multiple home opens allow potential buyers an opportunity to view the home and to come back with family and friends if needed,” Mr Multari said.

With a strong marketing campaign and numerous home opens vital to a smart sale, Mr Heerey also suggested sellers focus on creating a clean, minimal and uncluttered aesthetic to portray their home’s liveability.

“Remove any sentimental or precious objects that you don’t wish to leave out, keep benchtops clean and tidy and always open up all of your blinds and curtains to let the natural light pour in,” he said.

“If your home has settlement cracking or areas that look weathered, give them a bit of tender loving care – it will make the world of difference.”

In such a cut-throat market, Mr Multari said hiring an agent based purely on cost was not the smartest course for sellers.

“Appointing an agent purely based on low fees or low marketing fees can ultimately cost you far more at the end,” he said.

“Select an agent on their strategy – which is going to get maximum exposure and maximum price, and be wary of off-market strategies and selling too quickly.”

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