Arrive alive this Easter

South West residents have been urged to make road safety a priority this Easter long weekend.

Busselton police, St John Ambulance, Busselton Volunteer Fire and Rescue Service, Busselton Taxis and William Barrett and Sons have thrown their support behind the “Choose your ride — arrive alive” campaign.

The campaign aims to challenge the belief that road trauma is an inevitable consequence of driving on the road network.

Busselton and Bunbury RoadWise groups, together with elected members from the City of Busselton, Shire of Capel and Shire of Augusta Margaret River united to remind the community that road safety is a collective responsibility.

City of Busselton councillor Rob Reekie urged road users to be mindful on the roads.

“Road trauma has a profound and tragic impact on our community,” he said.

“Share the responsibility for road safety and work together as a community for zero death and serious injuries each time your car keys go in the ignition.”

The campaign encourages road users to switch mobiles to silent before starting their journey, travel at a safe speed and to the road conditions, wear a seat belt, swap drivers to combat fatigue and to arrange a designated driver if drinking.

Double demerits will be in placed from Thursday, April 18, to Monday, April 22, inclusive.