Arrive alive this Easter, says new campaign

The holiday period is a time when road trauma rises but a community group formed last year wants to challenge this and generate community support and engagement in local road safety initiatives ahead of the Easter long weekend.

Geographe RoadWise includes members of the emergency services, transport companies and local government representatives who are promoting the Choose Your Ride — Arrive Alive Easter road safety campaign.

The campaign is focused on the key behaviours involved in fatal and serious crashes in the South West over the past five years which have included seat belt use, speed, drink and drug-driving and fatigue.

Busselton police Senior Sergeant Jason Van der Ende asked drivers to consider the wider consequences of any crash, including the impact on their own health and wellbeing, as well as the long-term effect on the other road users involved, their families, witnesses and the emergency services staff called to the incident.

Department of Fire and Emergency Services Geographe Lower South West Region acting officer Andy Thompson said the holiday period was a vital and timely remind for people to consider safety on the road.

“We want everyone who is coming down here for the weekend to enjoy themselves and we also want everyone to go home safe,” he said.

Geographe RoadWise working group member and Busselton City councillor Rob Reekie said everyone needed to share the responsibility for road safety and work together towards zero deaths and serious injuries.