A tourism giant in the heart of Busselton has become the first South West business to receive a prestigious environmental credential. Thanks to its ongoing conservation efforts, Busselton Jetty Incorporated is one of only eight attractions countrywide to hold a Climate Action Certification. It follows years of environmental audits, clean-up days, marine research, and school education programs. BJI chief executive Lisa Shreeve praised her dedicated staff and volunteer team who contributed to the rare endorsement. “It’s simple things like turning off our power, using less ink, and planting trees to offset carbon use,” she said. “It also involves a lot more complicated environmental management like aspects and impacts studies, environmental benchmarking, waste audits, power and water KPIs.” Ms Shreeve handed the majority of credit to the not-for-profit’s environmental manager Sophie Teede, who had spearheaded sustainability work through the Jetty team and general public. “Sophie has worked tirelessly ...and (is) always coming up with new ways in which we can protect the Jetty marine environment,” she said. In addition to the certification, Busselton Jetty was also awarded an Advanced Ecotourism Accreditation which is only held by one other business in the region — Yelverton Brook. Ms Shreeve said the organisation’s focus had turned to reducing its carbon footprint over the past year due to the ongoing COVID-19 pandemic. “After the first lockdown, we wanted to look back and be proud that we gave more than we took,” she said. “A lot of work behind the scenes has gone into our marine conservation programs, education and training.” Ecotourism Australia chief executive Rod Hillman congratulated the Jetty on its achievements. “(We) recognise the enormous effort Lisa and her team put into making the Jetty such an important visitor attraction for the region and the national tourism industry,” he said. “To be successful, businesses need to be managed based on sustainability principles and the Jetty is a fantastic example of how success should be measured.” Busselton Jetty will be included in the national Green Travel Guide.