Busselton Jetty’s commitment towards sustainability

Busselton Jetty Inc has partnered with Australian sustainability platform Everclime to assist the organisation in its transformation to a low-carbon and sustainable future.

The partnership will leverage Everclimes end-to-end services from emissions assessment under the Climate Active framework through to activating via its app and sustainability platform.

Everclime’s app promotes visitors to contribute to their footprint reduction for as little as $2.90 plus GST- less than a cup of coffee, rewarding them discounts at the Jetty Cafe.

Each purchase goes towards the Busselton Jetty Environment Foundation, which works to conserve the marine life and environment and help provide a better future for the oceans.

“We chose Everclime because they are a reputable West Australian business that incentivises our visitors to offset their emissions and support marine conservation during their experience at the Jetty,” said Busselton Jetty Inc Chief executive officer, Lisa Shreeve.

“Everclime offers a range of sustainability initiatives including preserving coral reefs, cleaning up oceans, restoring forests and regenerating grasslands, potentially one-day seagrass in Geographe Bay.”

“Our solar-powered train, office solar panels, Ecotourism Accreditation, Climate Action Business certification, each and Underwater Clean Ups and our Marine Conservation programs are some actions the Jetty takes, we also measure all our environmental aspects and impacts to see how we can operate more sustainably.”

Everclime Founder and CEO Sebastian Gray said Everclime was excited to support such a large tourist destination in a sustainable way.

“Our mission is to bring impact action into our daily lives, building circular economies that deliver value across the stakeholder landscape, rewarding customers, and generating leads for business all while supporting and funding crucial environmental and impact initiatives,” Mr Gray said.

Busselton Jetty Inc contributes 25 per cent of ticket sales towards ongoing maintenance of the 158-year-old structure, so it is sustainable and can be enjoyed by future generations.

“The Jetty is an important environmental organisation that benefits from tourism. All businesses generate emissions and our business relies upon a thriving environment therefore, it is the Jetty’s responsibility to do as much as it can to be a responsible environmental citizen,” Ms Shreeve said.