A popular Busselton brewery has ventured into the growing market of non-alcoholic drinks, this week launching a zero-alcohol ale-style drink. The Shelter Brewing Co on the Busselton Foreshore unveiled their Jetty Jump Pale earlier this week, the first time the business has release a non-alcoholic beer since it first opened its doors two years ago. Head brewer Jason Credaro said zero-alcohol beer was not simply a trend. “It’s here to stay,” he said. “There are more health-conscious drinkers looking for options, so we’ve jumped in with one of our own.” The beer has been described by the company as having tropical and citrus notes with light malt and a bitter finish. Mr Credaro encourage skeptical drinkers to take the plunge. “You might be apprehensive the first time trying a non-alcoholic beer, but I think once you do, you’ll want to jump again and again,” he said. “And being non-alcoholic, you can freely drink more.” While the beverage does contain 0.5 per cent alcohol by volume, the Australia New Zealand Food Standards Code allows drinks with less than 1.15 per cent to be classified as non-alcoholic. A no and low-alcohol strategic study by ISWR in 2020 found the volume of non-alcoholic or low-alcoholic drinks in Australia increased by 2.9 per cent over the 12 month period, while the volume of regular alcohol drinks decreased by 1.4 per cent over the same time. The drink is available from the brewery and selected liquor stores.