Eye-opening victory for Iris

Headshot of Krystal Sanders
Krystal SandersBusselton Dunsborough Times
VideoThe Quick Flick founder Iris Smit has decided not to take up the $300,000 investment offered to her on Shark Tank. But business is booming for the Perth entrepreneur.

Dunsborough-raisedbeauty entrepreneur Iris Smit has continued her stratospheric rise in business after winning a coveted beauty award in Dubai.

Her product, the Quick Flick, beat some of the biggest names in beauty including Nude by Nature, Charlotte Tilbury and Amway, to scoop up the best new eye product at the Pure Global Beauty Awards.

In 2017 the Georgiana Molloy Anglican School graduate launched her ingenious beauty product that allows a foolproof application of the tricky-to-master winged eyeliner. The company was also a finalist for best new innovative brand for 2019.

“We were up against really big brands which was scary but I was up for the challenge,” Smit said.

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“I did think we had a chance to place as I’m confident in the Quick Flick product and believe that it is one of the best new eye products to launch on the cosmetics scene.

“It’s solving a decade-long problem that make-up users have struggled with, so I knew it would catch the eye of the judges.”

Iris Smit, inventor of The Quick Flick. Pictured at Wolf Lane, Perth. (WA's Best and Brightest.) 8 JANUARY 2019
Camera IconIris Smit, inventor of The Quick Flick. Pictured at Wolf Lane, Perth. (WA's Best and Brightest.) 8 JANUARY 2019 Credit: Danella Bevis/The West Australian, Danella Bevis The West Australian

The former architecture graduate, who is now based in Perth, accepted the award alongside her marketing guru Jason Steele at a ritzy black-tie event at the Four Seasons in Dubai.

“I’m incredibly humbled to accept such a phenomenal award on an international stage,” Smit said.

“As a new-on-the-scene beauty brand from Australia it really makes me proud that we are being recognised and can represent back home, here in Dubai.”

The business is already worth in the vicinity of $10 million dollars and she has won a swag of awards, such as Visionary Woman of the Year at last month’s International Women’s Day luncheon, and named one of the State’s Rising Stars by The West Australian.

The product is in Priceline stores nationally and has a dedicated social media following.

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