South West tourism teams up with charity to paint town pink
Accommodation providers across the Capes have signed on to turn the region pink this August.
The Registered Accommodation Providers Margaret River Region is spearheading the campaign, which will see the Capes become one of the first regions in Australia involved in the McGrath Foundation’s Paint Your Town Pink initiative.
The promotion is set for August 5-11, and is designed to drive awareness of tourism in the region and support families experiencing breast cancer. RAPMRR spokeswoman Debbie Noonan said other groups including the Shire of Augusta-Margaret River, the City of Busselton, and the Margaret River-Busselton Tourism Association were on board.
“We want it to be a yearly event,” Mrs Noonan said.
“There’s lots and lots of people coming on board.
“I thought it would be a show of support for those people (living with cancer) and there’s a lot of people here who need support as well.
“It’s also an opportunity to get people down here when its predominantly a quiet time of year.”
The McGrath Foundation co-ordinates short holidays for cancer sufferers and their families under its Biggest Break program, and Mrs Noonan said so far 37 accommodation providers had offered more than 100 free nights for patients.
Civic buildings, including the Busselton Jetty and lighthouses, are also expected to turn pink.
Hillzeez surf shops will put out a limited edition pink sticker, Bettanays’ Nougat will make pink treats for the event, Gnarabup’s White Elephant Cafe is expected to get in on the action, and Cowaramup’s cows will wear pink bras.
The region’s Chick on a Stick and Cowaramup’s Rump on a Stump will be decorated, and pink fairy lights will fea-ture on Margaret River’s main street.
Rosé wines will be promoted during the week, and a pink rock‘n’roll ball at The Beer Farm in Metricup will round off the events.
“It’s great to have people jump onto this and understand it’s good for the region in so many ways,” Mrs Noonan said.
She encouraged businesses to get in on the action even if unable to fundraise directly.
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