Old merges with new at info centre

The Busselton Visitor Centre has opened the doors to its new foreshore facility, unveiling a technological boost for tourists at the converted Railway House building.

The centre is co-located with the historical, refurbished Ballarat Engine and interpretive centre telling the story of the nearby jetty and Busselton’s timber industry.

New interactive touchscreens allow tourists to visually plan their time in the Capes and map out directions to some of the major attractions and sights in the region.

As of Monday, visitors were also able to access an update of their Your Margaret River Region app, which highlights attractions and service points throughout the region and also features an audio tour of the Busselton Jetty.

Margaret River Busselton Tourism Association chief executive Pip Close said the visitor centre was in an great location at the gateway to the region.

“The new visitor centre is the culmination of more than 12 months work and the technology on offer will have a long-term effect on our ability to encourage visitors to experience a diverse range of MRBTA member products, stay longer in the region and ultimately increase the amount they spend here,” she said.

“These new developments are in response to growing demand for comprehensive and sophisticated visitor information provided via digital platforms.”

The new centre was funded through the State Government’s Regional Visitor Centre Sustainability Grant program, paid for through Royalties for Regions and supported by Tourism WA.