Singapore sling for craft brewery
Cheeky Monkey Brewery is taking its beer to new heights after winning a contract with Singapore Airlines.
Cheeky Monkey’s Pale Ale will be added to the on-board menu this month and will be available to business passengers on the airline’s four daily flights between Perth and Singapore.
The year-long collaboration will also see Cheeky Monkey’s full range of beers feature in Singapore Airlines’ Silver Kris Lounge at Perth Airport.
Cheeky Monkey Brewery managing director Brent Burton said the team was excited to be recognised as a premium craft beer option and looked forward to showcasing the beers.
“For a small local brewery to work with a worldwide organisation is exciting for our team,” he said.
“For a little brewery down in Margs to beat some of the bigger breweries in the State like Little Creatures was probably the proudest part for me.
“This deal is really a pat on the back for us and recognition that we are making quality beers”.
Mr Burton said the deal came at a good time for the family-owned business, which recently revamped its brand image and transferred high-level beers into cans.
Singapore Airlines WA area manager David Pinches said the addition of a locally brewed craft beer was part of the company’s focus on innovation in its food and beverage offerings.
“With interest continuing to increase across the globe for craft beer, we felt it was a perfect opportunity to partner with a local brewery to offer our customers a craft beer option,” he said. Mr Burton was also optimistic the deal would have benefits beyond Cheeky Monkey and would open doors for the WA beer industry and other local breweries.
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