AFL grand final merchandise: Demons fans click up a storm to buy gear

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Steve ButlerThe West Australian
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One club is a clear winner in the merchandise stakes.
Camera IconOne club is a clear winner in the merchandise stakes. Credit: Danella Bevis/The West Australian

Melbourne supporters are often parodied as being a cliquey mob ... and they now have proven to be clickey, too.

In the lead-up to the first-ever AFL grand final in Perth, eBay has reported that die-hard Demons fans — and likely a few others who have jumped on the bandwagon — have clicked up an online storm in the search for the club’s merchandise.

Hearts and wallets have been beating true for the red and the blue, proving that Melbourne’s hopes of breaking a 57-year premiership drought have made them the people’s choice over the working-class Western Bulldogs.

While Bulldogs fans have also shown a committed appetite to the pre-grand final shopping contest, the Demons have been the clear winners at the merchandising coalface — particularly in the hunt to secure football’s tribal icon, the scarf.

Some of the merchandise available.
Camera IconSome of the merchandise available.

Records have shown that since the beginning of the AFL finals series, the purchase of Melbourne scarves through eBay has jumped by a whopping 1617 per cent. The number of Bulldogs scarves bought has also jumped - by 487 per cent.

Sales of Melbourne guernseys have also surged 868 per cent compared to Bulldogs jumpers increasing by 243 per cent.

“AFL footy finals fever has hit – especially for supporters of the Demons who haven’t seen a premiership win since 1964,” eBay Australia’s Sophie Onikul said.

“The Demons are at least winning the battle of the merch, with fans keen to show their colours. But it remains to be seen whether this extra show of support will translate into victory.”

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